Marketing

7 Myths of B2B Content Marketing

How common misconceptions can damage your success If you’re a B2B marketer investing in content (and 9 out of 10 B2B marketers are), you’ll want to be confident you’re getting the most from your investment. Chances are, you’ve read the blogs, you’ve downloaded “guides” from martech vendors, you’ve done your homework. Thing is, while there’s a lot of good information available, there’s a lot of mis-information too. And this mis-information could […]

Conceptial Connect

June 24, 2024

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How common misconceptions can damage your success

If you’re a B2B marketer investing in content (and 9 out of 10 B2B marketers are), you’ll want to be confident you’re getting the most from your investment.

Chances are, you’ve read the blogs, you’ve downloaded “guides” from martech vendors, you’ve done your homework.

Thing is, while there’s a lot of good information available, there’s a lot of mis-information too. And this mis-information could be harming your results.

Download the 7 Myths of B2B Content Marketing to help separate fact from fiction (and get your B2B content marketing back on track).