Creating Sales & Marketing Alignment

Create strong sales and marketing alignment by following this easy starter guide that covers everything from definition to practical tools.

So you’ve been told that your sales and marketing teams need to “get aligned.” What does that mean? How do you do that? Why is it important?

Don’t worry: we’re going to tell you. This starter guide covers the basics of sales and marketing alignment, from defining alignment to outlining the tools that make it easy for teams to collaborate together.