BY DESIGN: Email Marketing Design Basics

Email design plays a big role in the effectiveness of your email marketing campaigns. This mini-guide covers the basics you need to know about email marketing design.

Email design plays a big role in the effectiveness of your email marketing campaigns. The design is actually just as important as your messaging. Marketing designs can be tweaked to evoke different moods or actions, depending on your  company’s needs. Good design can be the trigger that gets your email noticed — and read. Design is an integral part of telling your brand’s story.

This mini-guide covers the basics you need to know about email marketing design.