How to Map Content to Buyer Personas

Use this guidance to learn the 5 key steps to mapping content to buyer personas.

A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.

Learn how to:

• Figure out your audience
• Build out your personas
• Do a content audit
• Create core and persona-specific content
• Track content effectiveness