The Advocacy Market Explained – Whitepaper

You’ve probably heard some buzz about advocacy. Gartner talks about “brand advocacy” and Sirius Decisions talks about “customer advocacy.” It’s all a bit confusing. Here’s a breakdown of the market. You’ve probably heard some buzz about advocacy. Gartner talks about “brand advocacy” and Sirius Decisions talks about “customer advocacy.” It’s all a bit confusing. Here’s a breakdown of the Advocacy Market and what’s important. Download