Customer Master Data Management (CMDM) is, as Matthew Cawsey, Director of Product Marketing at Stibo Systems describes, "about having a master record of a customer, as opposed to many organisations where customer data gets created and authored in potentially dozens of different CRMs, ERPs, and finance systems.”
“So, CMDM, specifically through solutions like Stibo Systems' CXDC (cloud-based CMDM solution), is all about making sure that the organisation shares a trustworthy single view of a customer at its heart.”
In this episode of our 'Don't Panic, It's Just Data' podcast series, Christina Stathopoulos, Founder at Dare to Data, speaks with Matthew Cawsey and Arnjah Dillard from Stibo Systems. Matthew and Arnjah explain the importance of CMDM for maintaining positive customer engagement.
Arnjah also expressed frustration when she declined a website signup, illustrating how such experiences erode trusts, which is difficult to regain. We, as businesses, must value customers and avoid this disconnect, underscores the importance of MDM.
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